My client sought a logo blending playfulness and mystery, with an adventurous edge and inviting comfort. I preserved the triangle shape from the previous logo, integrating the letter "J" into its dynamic form. The "J" was stylized to resemble a fast launch, symbolizing innovation and vigor.

Opting for just the "J" aligns with the seamless integration of the company's dual-word name, ensuring simplicity and memorability. The design strikes a balance, standing out with impactful simplicity while embodying the desired playful and mysterious qualities. It beckons viewers on an exciting journey, promising both familiarity and intrigue.