The concept is professional & expertise.
The design style reflects these concept.
The layout is sleek & tidy to emphasize the professional looks. I use purple & neon green not only to incorporate the brand color of the company, but also to emphasize the company expertise in technology.
For the font, I use font that looks modern & futuristic. This font is also used in the website as brand typeface.
I also use icon to emphasize the modern looks in the brochure.