The concept of this logo is to transmit the idea of personal development, which is a long process and it's starts on the platform with the help of coaches and it ends with all the improvement that the client did. That improvement cames from trust and listening the coaches, following their advices. At the same time I think it's not just personal development for the people that look for coaches but also for the coaches, so everyone works together to the same aim. The light aqua blue curve represents trust, strength and union which are values that the platform provides for the people who needs personal development.