The concept behind the logo design for "Glowy Dream" is to communicate the brand's goal of helping to reduce bedtime stress for children through a happy and calming mascot. The mascot, a girl in red pajamas holding a star, is set against a dark background with subtle stars and a moon to represent the night.The color palette used in the design is pastel, with blue as the main color to represent the night, calm, and sleep, red for the warm and comfortable feeling of the clothing, and yellow for happiness and youthfulness.The typography used is a rounded and cute display font called "Soap", which is meant to represent the youthful and child-friendly tone of the branding. Additionally, the font is also used in the wordmark logo, which can be used as an alternative logo when the design needs to be implemented in small spaces, like on a shirt label.