I am a Travel Designer that loves natural wonders. I lived in Alaska for 15 years & it will definitely be part of my niche. I will start w/Alaska & luxury high end river & ocean cruising w/post & pre land tours available. I lean towards Exotic/Expedition/Nature Travel so think safari Africa, Antarctica, Amazon River, etc. Luxury means “glamping” as my target audience is affluent 40 plus, empty nesters, retirees, solo travelers (women). I want the logo to definitely appeal to women as I think they do often make the decisions regarding travel. I don’t want to be overly formal, but some whimsy would be ok. I love blues & greens & will welcome a splash of color. Things in nature that have personal meaning to me are sunrise (a new beginning) dragonflies (evolution) hummingbirds (strong feisty & beautiful) sunflowers (always turn towards the sun).