Logo design for an outdoor supplies company making backpacks, packing cubes and under-bed storage cases.

The logomark has two axes of symmetry and is read the same upside down. The logo incorporates three key images:

1. A rock cairn which symbolises the spirit of outdoor adventure,

2. A monk (the upper three white elements) with hands in prayer,

3. The face of an ape, shadow cast by the thickset brow over the eyes.