ROOKE DESIGN.
This brand's target are families mostly, it makes clothes for children.
Based on this the esthetic of the shapes/color makes it attractive for this audience. The shapes are organic and informal, also the colors, the blue is the most important one making reference to the lake of Starnberger See.

It's been added a slogan 'sports apparel' to clarify the objective of the brand, it is just an example to show how a slogan would look like, so it can be changed or even be deleted.

The logo may also be used in black/white.