Peruchi is a Peruvian-Chinese Food Truck in San Francisco. Its target audience is sophisticated city goers who have a healthy, active lifestyle,
To make the contest narrower in scope I have reduced it to just the illustration portion of my wrap design. The details of the illustration are in the attachment. So many of you have such beautiful illustrations in your folio's, and I would love to see what you could do with this project.
A template of the truck can be found on the PDF, to get an idea of how the illustration will fit into the wrap. In general, the illustration will take up about a 1/3 to ½ of the wrap on each side.
The truck wrap illustration will convey the story of the family’s move to San Francisco as well as incorporate elements of their daughter’s athletic lifestyle. The family traveling on a road from Peru to San Francisco will depict this.
***Please see my attachment(Truck wrap illustration details.docx) for details on the illustration and examples.***
The graphic should be a vector file for ease of scalability.