please keep in mind that the main target audience are women who live in Dubai and the UAE.
-Arab Women locals and expats such as Emiratis, Lebanese, Egyptian, Moroccan, Algerian
- Foreign or non Arab women
- Local and expats Arab men
We must keep the arabesque look of the old logo
the circular shapes means she in arabic so its perfect with the SHE combination in English but I find it too old school and since our new theme is futuristic and AI, we need to match them a bit. simply smartly add an element of AI, futuristic, robots but keep the elegance and luxury of the perceived SHE female arabic brand