We would like the design to communicate the purpose of the website. We would like to logo to represent some of the below:
- For users to have an experience of yoga, it is about feeling different
- About feeling relaxed, stress-free and peaceful. To be calm and scerene.
- To feel happier and more confident.
- We want to make it personalised and have lessons tailored to each individual and their journey
- We communicate a broader view of yoga and focus on practices beyond the asanas (postures or stretching). So it is holistic and includes other yogic techniques.
- Potentially to communicate that we are teaching traditional indian yoga. So maybe something that suggests that.
These are some of the things that we are trying to do. We would like the logo to represent at least some of these things. it should give an idea as to what we are trying to achieve.
We would like the logo to be strong, but not in your face. Akin to this is what we are, you are welcome but explore it on your own. That the logo is inviting and intriguing, but not demanding or loud. Softly spoken, but confident.
We need the logo to be on the videos, the website and marketing materials (including facebook etc).
We are playing with natural relaxing colours like green, but we don't want to limit your creativity.
If we can have a logo, that different colours/colour filters could be applied to it, eg a white or green or whichever colour you choose.
We also want to differentiate ourselves from other online yoga websites. So while we like the lotus flower and the traditional meditation posture, but these are commonly used. So if these are used it should be sufficiently distinctive to differentiate us from other yoga websites.