I am an individual who is seeking to build a corporate finance advisory business on the back of work that I undertook while at my previous employment. My main work was in the Energy and Infrastructure sectors, and this will be my initial target market too.
ADV is short for "Applied Diligence and Valuation" which is basically the explanation of the core competencies that I will offer to my clients when I work for them. I also like the way that it could be considered an abbreviation for terms like "Advice", "Advantage", "Advance", etc., that can also be used to describe the services that I will provide.
I am an astute financial mathematician, and am able to value any business. My experience in corporate finance has now enabled me to be in a position to offer this full advisory service to potential clients.
1. Prospective clients - businesses seeking to buy or sell all or part of their business, or seeking to make a strategic investment to expand their business.
2. Banks and Financial Institutitions
3. Advisors (eg accountants)
My main initial focus is the look of the business card. I want something simple that looks sleek. To this extent, it does not need to incorporate a logo, but can do if you think one will improve the outlook.
The title of the business can be either "ADV Partners" or "ADV Corporate Finance".
The business card should be landscape in orientation.
The business card will have to incorporate all of the usual details - name, title, address and contact details. I envisage that these will be left
justified, on the left hand side of the card - although I am flexible on this.
Try to minimise the use of colours. Most Banks and Financial insititutions seem to limit their use of colours to one or two.
I don't mind if it comes in upper case, lower case or a mixture of both, provided it looks good!
The words advice/advisor(s) MUST NOT appear on the card.