Entré Computer Services
Entré is a small, seven person, computer services firm in the Midwest (Michigan). We provide technical consulting, repair and maintenance, networking and PC computer products. A key component to the future growth is providing IT Services on a flat rate or subscription basis.
Entré has been in this location for twenty five years. We have a new owner who is looking to bring a fresh face on the business and expand the reach. The field of IT services providers is crowded with small firms that are largely undifferentiated. This design contest should help us make an impact that does differentiate us.
We have two distinct groups of clients that we serve. We have a collection of local small businesses that have between 2-20 PC’s in their operations and they depend on us for all their PC related services and purchases. We play the role of their IT Director and are an extension of their staff and a trusted advisor for technology.
Second, there are our mid-sized enterprise clients who have their own IT staff. For these customers we currently play a secondary role as hardware or software provider, or we might head up a specific short term IT project, such as a large PC, network, or server refresh. These customers typically have hundreds of PC’s, 2-20 servers and scores of printers. We have a number of K12 school districts that we serve in this capacity and that is a specialty of ours. We are thinking there could be an opportunity to get into more public and private sector accounts of this size, using the printer maintenance as the “foot in the door”.
We are looking for new business cards and coordinated stationary. These should use the existing logo as the basis for the design. This is a recognized name and logo for many of our mid-sized enterprise prospects, but this recognition isn’t as strong in our small-business marketplace. We think of a business card as a “little billboard” or line card.
We are considering a folded business card with the Entré logo being the dominate element on the face. We would also consider having the front page being shorter, allowing the bottom of page two to be seen showing some phrase or words. We would also entertain die-cut or a size different than the standard 3.5 x 2. Feel free to edit the words. I don’t want the card and stationary to be too busy. We look to your expertise for a clean and bold design.
Possible Bullet points for inside of business card:
• Fixed-cost IT Services
• Staffing Services
• Fleet management
• Design and Procure
• Manage and Monitor
“Get the IT support you need without the HR headaches”
“Well rounded nerds making your world a little better”
Your design should communicate the concepts of: solid, experienced, professional, top-tier, confident, different, bold but not flashy.