We'd like a very clean look - our logo and website design reflect this. Colors: our main color is the muted orange in the logo. Other colors, which can be found on the website, are dark gold and a tiny bit of green and blue. To make our whitepaper reader-friendly, it will contain subheads, images, and call-out boxes. Our whitepapers tend to be 5-9 pages in length (see two uploads - our style guide and one of our whitepapers). The only deliverable we want is a whitepaper template - see this link for examples of whitepapers from 99 Designs: http://99designs.com/White-Paper-Design.