We are a cutting edge transmedia organization, utilizing social media to encourage grassroots communication and development. Our target audience is 18-25 year old Americans. Our actual demographics lie in 40-55 year old female Americans. We are actively trying to engage younger audiences, encouraging them to take part in global issues and education.
We're looking to refresh our logo and create a brand image and icon that represents our roots in new media. Most importantly, we want an icon or image that we can put on tee shirts, stickers, and other memorobilia. At the moment, we have an outline of a pelican with a fleur de lis across it's back as our icon. We want something simple, like the World Wildlife Foundation's (WWF) iconic panda.
Tell us a bit about who you are and the people you reach
Would like to Have a logo of "Love My Gulf" of the front of the shirt in a fun font with possibly a water scribble underneath, or some sort of fun graphic.
Love my Gulf Logo in big font with heart in place of love. Would like an outline of the gulf coast states and a blue fun shoreline look underneath
Website http://www.LoveMyGulf.com underneath the graphic. You are more than welcome to not include the exact art I have described here, but we really need this to be BOLD and EYE CATCHING. We dont want it to look like a Valentines day card, or a kid's t shirt. Use Guy Harvey type themes as an example.