We want something in spot color(s). Our client gave us an example of shirts they liked from Muir Woods which are attached. We have attached several other t-shirt designs that have had retail success and would work with the specific demographic. See below.
China Camp T-shirts
China Camp State Park is a California state park in the Bay area of northern California. It sits on the San Francisco Bay and includes a beach area, camp sites and trails used for hiking and mountain biking. The Park is surrounded by suburbs on both sides therefore many local residents use the park to bike, run, job, swim, paddle board, Kayak or just relax on the beach. The are also campsites for those form out of town who wish to stay for a visit. The park is based on the local Chinese heritage of past residents who fished for a bay shrimp.
The purpose of the shirts are to raise money and awareness as they will be used in a fund raising merchandise program to raise money to keep the park open. Therefore we are looking for designs that depict the park but will be successful in a retail environment.
Please see below links for more information on the Park.
The local Wildlife: https://friendsofchinacamp.org/abou…l-history/
The Grace Quan: https://friendsofchinacamp.org/the-…grace-quan
The Grace Quan
We have included some attached images for creative direction. The images of Muir Woods merchandise were provided by China Camp as an example of shirt designs they liked. We have also included designs we pulled from retail stores that sell to a similar demographic as to those who frequent the park.
In Addition we have some concepts we can guide or inspire ideas that would relate nicely as well.
The Lion Dance – potential great imagery to mix into designs or concepts.
Find Your Zen – play on Chinese culture for those who use the park to found their particular zen.
Mountain Bike with animal – concept we have seen around where local wildlife is shown riding a bike.
FOCC – local wildlife around campfire as the original inhabitants.
Miwok Indians - https://friendsofchinacamp.org/even…hina-camp/