Minimalist, Simple, and Bold. We would like it to be a hip and trendy logo. We really want something that in future years we could switch shirt colors and it would still look like it was designed to go with the new shirt color.
We want a different logo than our existing one that we could put on t-shirts. It needs to be more trendy than our existing logo. Make the logo simple and bold, easily reproduced, stands out. Think of how the Nike logo stands out and is easily recognized. Other examples would be Browning, LRG, Element, Under Armor. There are examples of all of these below. We want a simple logo that everyone will recognize easily. Kings Peak is the name of the highest mountain in Utah. Mountains or outdoorsy elements would be appropriate. faded and worn may be a possible look too.