"Fit Girl" is a line designed for women by a woman. We bring fashion to sports, focusing on "fit" as a state of mind. Our slogan is
"I'm Every Woman."
We bring functionality to clothes, making them functional in and out of the gym. We want women who wear our product to look "Pretty n' Fit."
Thank you for your design submission. Your work is unique, though not quite hitting what I want the brand to resonate with buyers.
Ideally, I would like a brand identity that speaks to: clean and distinct - less cute, fun, and caricature. I'd like to see what you can do with something like a GAP..AF..(think: strong) I want edgy like D&G and BeBe (think: closer letter-spacing). My customer is active, athletic, and chic. I want my style to reflect innovative design. I wouldn't want anything seen in the ethos. Sell the brand!
You don't have to stick with this look. I'm open to something extremely edgy or ultra conservative. Do you, I need to generate sales and that's why I need a new look for the spring.