Last year, a friend and I started MyLifeIsAverage, a user-generated humor site. Since then the site has developed a loyal following and acquired a great community. What I like about the site is that it highlights common threads that connect us despite our differences. Simple things like how when we are hungry, we all check the refrigerator multiple times even though we didn't see anything we want to eat the first time.
Tell us a bit about who you are and the people you reach
MyLifeIsAverage attracts a very diverse audience, ranging from tweens to boomers, but I would like to target mid-teens (15 or 16) to early twenties (22 or 23). And while I would like the design to appeal to both males and females, the emphasis should be placed on the females.
The shirt should have the slogan "Together we are average" on the front. I had envisioned "together" in a bubble font and "we are average" underneath in a different font, but I am not married to the idea. I am not a designer, so I am open to persuasion when it comes to concepts and designs.