This is bicycle jersey. Front 1/4 zipper, the back has 3 water bottle pockets.
Towpath brand logo- prominent. ( with the 'bike' )
SMP and Garneau logos small on one sleeve
GOPINK logo on back ( maybe across the 3 pockets with the Meliora logo on one size and UR medicine logo on the other size )
On the side 'strips' from armpit to waist > The Towpath Bike logo
--- additional content & theme > the bike shop is on the Erie Canal, so water visual is good, bike path graphics along canal is good.
--- covered bridge with a bike path? people riding bikes?
the bottom fabric color ( under pocket and around to front of jersey would be good in 'black' since most riders wear 'black shorts' so the short would blend in nicely ( just one idea ).