From a brand perspective, it is important to us that we remain inviting to engineer types, while maintaining a clean openness for an otherwise industrial website design. We need to present ourselves as leaders and let visitors know we can be counted on to deliver a quality product for their demanding needs. True, our current logo and website header are not self-serving. We invite designers to modify these components and will leave open the opportunity to reward an additional payout for a quality upgrade to our identity.
Note, as a manufacturer of industrial absorption products for equipment, rail, mining, recreation and medical clients, we are excited about the notion that we are in a space with limited competition. And of that competition, most choose not to be aggressive (or even flamboyant) with their designs and brand. Note: American Urethane, Precision Urethane, Hawthorne Rubber, Rubber Cal, etc. We are trying to break that mold and instead use the current environment as an opportunity to use design and branding as a way to shine and thrive, much like leading manufacturers, Caterpillar, JCB, DitchWitch, Volvo, Terex and a handful of other industrial manufacturers.