Steel House Media
We're a venture funded nine month old start-up. The company is professional but a lot of fun and doing what makes sense. We a re-marketing company, meaning we help our customers (advertisers) bring back their existing customers to buy from them again with great discount offers in web banner ads. The key qualities about the company are being completely transparent, leveraging technology and effectiveness.
Our target audience are Vice President Marketing and Director Marketing fat large web retailers. Where ever you shop on the Internet is who we're selling our advertising services to. We need to be different, interesting and visually appealing. There needs to be a sense of this team is fun but aggressive.
We're planning the following sections for the site:
- Home Page that conveys what were about. We need to convey we're fun, we're different, we're interesting.
- What We Do Section. We turn more prospects into customers, and more customers into repeat buyers. We do this while being completely transparent. What we know our customers know. We'd like to potentially start each section with a statement and then back that up with words and pictures or illustrations.
- Technology Section. We're really into technology. We love it! It allows us to do things our competitors cant and allows us to say yes to our customers more often.
- About Us. Who are we. We want to convey cultural values which are all about trust and common sense. For example, we have no formal vacation policy. Each person in the company is allowed to take as much vacation as is reasonable and trusted to not abuse that.
Overall, we generally like designs that are clean and contemporary. More Mac than PC. Don't get hung up on the name Steel House Media. The name was generic because we needed to incorporate but it does reflect a little that we're aggressive. If this project goes well, we might have a logo design project also.
We need PSD's as final output but prefer html if it's possible.