I have been working for a Jet charter broking company in Australia for the last 10 years http://www.skypac.com.au. recently I left and moved to Singapore to start up the same business in an emerging market. I know all that needs to be know about the product and what customers are looking for in terms of reliability, price and professionalism. Its now a matter of building a new brand and team then capturing my target audiences attention.
Tell us a bit about who you are and the people you reach
It varys, ultimately the decision maker i.e. CEO, MD, however 9 times out of 10 it is the PA or receptionist that is instructed to get several quotes from an air charter company (and searches the internet for operators) such as the one we are trying to build. Air charter covers a wide range of services from cargo to group travellers to corporate and VIPs. Hence the target audience will be sophisictaed travel managers and ocassionally high rollers. It needent speak luxury but rather reliability with and element of sophisication. Most air charters are done out of necessity as the price far outweighs the real benifits over conventioanl airlines. Our audience had better feel they are getting the best value for money and have found somebody capable of delivering a great product at a competitive price.The wb si need convince the audience our capability to deliver.
images speak a thousand words. Good solid images for each category and short descript and precisie informatin for each page. a website that has conternuity between all elements. I m not lookng for a website that is packed with too much inforatin only one that gets us the enquiry so it had better be striking yet practicle. yet complete at the same time.
once the project is awarded we will obviously will need to liase with regard to images and content (copy write) I would be happy to find somebody capable of assiting in flash, the enquiry field and coding (aware there will be extra costs) ontop of the design (a project manager + A designer is a big plus to win)
Landing (excuse the pun) Page: Summary of our services and capability intertwined with something catchy (Maybe flash animation) I would really like a map of south east asia (pencil outline) drawn across the screen.
Cargo & Freight Page Descriptive: about our capability on delivering freight throuought south east asia and the world
VIP & Corporate Traveller Page: Showcasing the newest luxury Jet and again our capability to deliver
Enquiry Page (with auto form) Need to allow the user to send an enquiry with an auto date form and 6 Fields including a correct email field
About us & Contact Page: details on the two founders and and page detailing our office and contact details