A "Steelhead" is a fish. Though fish has nothing to do with this company, it's part of the brand.
However, they grill beef, chicken, or anything except for fish.
The catering/grilling is for weddings, parties and other events.
Tell us a bit about who you are and the people you reach
Mostly BBQ for outdoor weddings and events.
It needs to have a rugged outdoor feel. Though there is a big fish on the current site, I don't want the site to be "fishy". It needs to instead part of the brand - part of the rugged outdoorsy feel.
I'm thinking rugged, outdoor, ranch-feel. Yet it needs to be something that would be appealing to a bride looking for the perfect outdoor meal. As soon as you look at it, it needs to be obvious by the design that it's about BBQ grilling for events, but that it's not about fish - that's just part of the brand.