A Conversion Oriented Design for a General Contracting Company

Ottawa General Contractors

Ottawa General Contractors is a general contracting company based in Ottawa, Ontario, Canada. The company provides professional construction and renovation services to home owners in Ottawa at competitive prices, along with exceptional customer service. In fact, customer services is one of the differentiating aspects of the company. Their main service categories are Kitchens, Basements, Bathrooms, Additions and Renovations. The company also offers Design/Build services.

Target audience are home owners planning for medium and large renovation projects. the demographics of the targeted city are: government employees, high tech workers, retired people, but basically anyone who needs to renovate / remodel their home.

Client has had a site for over a year now which was performing greate, however the design was becoming somewhat out dated. This site is located at http://www.ottawageneralcontractors.com

To redesign the site, client insisted on copied most of the layout from http://www.klondikecontracting.com/ (he really likes the look of this site)
The design that came out of that process was not really professional, lacked many details and did a very poor job at converting visitors to clients. You can visit this at http://ogc003.test.webious.ca/

As a result, we are looking to redesign the site again as detailed below, the main change is addition of a form as a permanent fixture on every page, removal of the call to action button on the right edge of the screen. But I would also like to have the design refined, specially the spacing, font sizes, etc. while keeping the overall look and feel (the color red!)

Please follow the provided wireframe closely and checkout the other sites mentioned here. Note how the estimate form begins above the banner and ends after the banner.

The design should be flexible enough to be used for landing pages with minor modifications.

The attached PDF file provides further details on the requirements. The design should provide sample of various header styles, link styles, bullet styles, and a listing style.

1

The page is a generic page in the site
it will contain a rotating banner, a form (as described in the attached pdf)
the design of the page needs to include sample of header styles, links, bullets, and listings with thumbnails

http://www.ottawageneralcontractors.com (current website)
http://ogc003.test.webious.ca (redesign gone wrong)

http://www.klondikecontracting.com (clients favorite website)