This event is strictly limited to 300:
SEO Managers and Analysts, SEM Managers, Social Media Marketing Managers, Online Marketing Managers, Marketing Directors, Small Business Marketers, Agency Account Managers, Web Designers.
Tone and Image:
Business-like, modern, professional, memorable. Appealing to interest in learning and succeeding at work. Create a sense of urgency - Act Now as you’re losing money every day by not perfecting your SEM campaigns.
The values of the business can be summarized as:
Integrity, Comprehensive Resource, Quality Information, Trust, Confidence, Expert Real-World Advice and Best Practices, Global, Community Oriented, Trusted, Knowledge Exchange, Strategic Partner. Tone should be friendly & inviting, professional & inspiring
Should clarify the value proposition in very simple terms and is intriguing enough to get the prospect engaged. Then they can click on a tab to find out more and register.
Prefer clean Left or Top Nav Bar
Nav Bar Tabs to Include: Home, Faculty, Register, Agenda, Location, About, Testimonials
Bottom Nav to include:
• Partners - Media Sponsors, Affiliates, Sponsors
• Community – Resources, Agenda, Marketplace
• Event Info – FAQ, Newsletter, Site Map, Blog, Past Events
• Buzz – Linked In, Twitter, Facebook, Digg, Flickr, You Tube