We like that this site is very clean, professional and web 2.0. It uses text and non-text content in perfect proportion
There is no gratuitous use of graphics or flash, so it is very easy for a web developer to modify
The main goal is to build a professional, beautiful product landing page that optimizes the conversion rate from visitors to customers
See rough mockup by opening scaleup.htm in attached zip file.
1. "The 30 day free download" button should be rectangular and say "download free trial"
2. Use your judgement to decide whether videos would be better where they are or right below "Written and supported by..." blurb
3. Need to squeeze in two more testimonials. All testimonials should have same look and feel
4. Replace "Written and supported by..." with "Designed by..."
5. Can we squeeze in a third video (interview with designer)? Can we put all videos in same row and smaller reasonable size?
6. "Buy now" should say "Try now" in pricing table
7. Need a really good looking pricing table with buttons for "Try now" and "Contact Us". We like how http://basecamphq.com/signup looks
8. Need a menu above header ALA basecamphq.com to put links such as Try now, Buy now, Contact us, Live Chat, etc.
9. We don't have a footer now but we will need one in the future. Follow how Basecamphq.com footer is like
Audience is web architects, CTO's, lead and senior developers
Target audience will be tech and web 2.0 savvy and technically sophisticated. They will be highly analytical and look for good credibility indicators