TFWO believes that their target customers are lawyers and clients willing to pay for exceptional service. Both use the site for verification of the company. We need to showcase the company as best possible, knowing that our target customer already know who TFWO is but perhaps just want to be able to trust them, ultimately feeling comfortable enough to contact TFWO.
- Content - Open to different options. Like the security seals (Best laywers, super lawyers etc). Not too much info though, not a lot of flash. I think effective white space (and perhaps lots of it) could work well.
- Goal - Get someone to enter the site and click on a link, or just call us.
- Content - Not particular here. Maybe just a column on one side but am open to many things here. Not too busy though.
- Goal - Get someone to call us, fill out contact form, click on link to contact us.
Age - 40+
Gender - 65M / 35F
Location - Carolinas / East Coast
Education - At least undergrad. Most JD and lawyers.
Lifestyle - Probably have a pretty nice car and house
Behavior - Measured and based
Values - Security, comfort