Publish4All provides ministries, organizations and individuals an all-in-one,
cost-efficient book-making solution, allowing life-giving literature to
reach unserved and underserved people and communities of the majority world.
We are a technology company who have pioneered micro print-on-demand book making systems for the majority world, BUT we want our site to feel very relational and to give visitors a sense of lives we are impacting, NOT machinery we are making. We want people pictures/designs and relationship concepts.
Our book-making systems have allowed indigenous peoples in poorer regions of the world to now have jobs producing books for their local communities, books to read that they would otherwise not have had, and local authors to get their books published and printed. Our systems empower local communities through job creation, literacy and by giving local authors a voice in their communities and potentially all over the world. The focus needs to be on the empowerment of local PEOPLE, hope for PEOPLE, life-giving resources for PEOPLE, not machinery.
Homepage should be a landing page that gets people's attention and makes them want to find out more about how we are bringing hope and vitality to the nations of the world. I want it to help us generate new leads/customers/partners. I want visitors to be inspired to take action and see how they can help people flourish through local job creation, literature and empowering local/indigenous authors. Our product is largely for non-western countries, so a variety in ethnicity needs to be inferred in the design.
About page should continue to inspire people with good design, but it will focus more on our history, what makes us unique and why we do what we do.
Our technology is definitely a part of our value equation, but the site cannot by and large look technical--it has to be relational. I don't mind if designers find a creative way to make the technical part pronounced as long as it only adds to the human element and doesn't detract from it. The key is getting the hopeful human aspect to dominate the look, feeling and messaging of our product and brand, while making people aware that we are using technology as the medium to do this.