The website’s primary purpose is to provide customers access to browse our menu, shop for gifts from our store, purchase gift certificates and MOST IMPORTANTLY make appointments (which can be done on the main page via an iframe if that's how you'd like to design it). The site needs to cater to two distinctly different views.
Repeat Customers- For people who have already been to the salon, I want to make sure the site is clean and simple for them to easily get to the information they need and make an appt.
New Customers- Should give the new customer a look into what they will experience at the salon. I want to be able to promote the salon, it's concept, the interior design, cleanliness etc without making it appear to be too "marketing' focused"
Target audience is women between 16-45 who have busy lives so they seek efficiency in maintaining their looks.
Words to describe the brand: Modern, CLEAN (sanitary), cool, vibrant, classy, sexy chic, sophisticated (not snobby)