Goober Networks is a innovator in the filed of Unified Communication. We have a multiplatform, multiprotocol and multiproduc strategy. The current project will be a separate spinout of the company thus it is really innovative but does not fit directly into our current productline.
The target audience is very very broad in this case. Simply anybody who loves music can use the platform. However, we are also trageting the baby boomer generation. Those people might do not know how from were they get music for their mobile or their iPhone. So users who read an article in the NYTimes should use the system as well as a hardcore MP3 user. We are not targeting people who do not care about copyright and dl everything from usenet.
Foremost thing is people need to feel save ! They need to immediately understand that this service is legal and should not feel staying on a pirate site.
So the design needs to be very very professional, not to say "ITunish" :)
If you goto the site now you can test the functions. The complete java thing will be hidden under the new web userinterface we are designing
I have enclosed a file hereafter were you can see a simple mockup we made which is visualizing the functions we will implement.
We had made a contest in the past, about 2years ago. The winning design is enclosed as well but it does not fit the new way and it is very dark. Eventually we can use the logo which is not bad and might adapt it a bit. Or modernize it a bit
The site needs to look entertaining as well !