eCommerceKnow-How.com is being created specifically for the time-starved online retailer who is confused about what needs to be done to improve customer experience on their site and ultimately sell more. We enable eCommerce practitioners to quickly access the know-how and the how-to's they need to become more successful in their efforts. We aggregate everything in an easy to use, centralized community that delivers clear insights, best practices, expert advice, and practical tools/resources. Online retailers no longer have to spend weeks searching for answers - it's all right here in a single marketplace of helpful knowledge, ideas and expertise. Our site needs to be a place that people in eCommerce want to come to – again and again.
Who is our audience?
Primary: Online retailers (primarily apparel, consumer electronics, beauty, home, shoes) + manufacturers who are just now getting into direct-to-end-consumer eCommerce
Secondary: Technology Providers (all of the categories that play in the eCommerce space and sell to online retailers) – software, infrastructure, services, etc.
Within these target companies, we typically target the CMO, VP/Director/Manager of eCommerce, VP/Dir of Marketing, VIO/CTO/Dir of IT. The more marketing oriented the title the more female the audience tends to skew, especially on the retailer side. The more technology focused, the more male-dominated.