A new landing page that converts!
This page has only one objective: sell Equifax Credit Monitoring Service! (and credit reports/scores too…)
We are interested in results, it’s all about what works, so don’t be afraid to give it your personal spin and try something different!
We are driving users directly to this page; but this is NOT a home page, it’s the landing page to push Equifax’s personal solution products.
We are selling three products
Credit Watch should clearly be the most prominent product and the main driver of the page
Score Power and Credit Report are secondary
See attached document for product descriptions
Remember the landing page needs to push the Credit Watch product generate a sense of urgency in the visitor.
There needs to be a clear call to action and a sense of urgency. Get them to the convert!
Main call to action is Order Now (Buy Now, Sign Up Today are other options)
Secondary call to action is Learn More, we only have one page, so learn more details should be presented through AJAX code (show/hide options) or secondary windows
Consider in the design how would additional copy below the fold would look