thegiftshop.ie is a new online branch to a bricks a mortar store located in Dublin Ireland. They specialise in home furnishings, jewellery, crystal, designer crockery, candles and lighting fixtures.
Business is increasing so a bespoke online design is needed to compliment the current shop.
WE ARE LOOKING FOR 4 PAGES:
2. PRODUCT CATEGORIES PAGE
3. PRODUCT PAGE
4. NEWS PAGE
Tell us a bit about who you are and the people you reach
Our target audience is female, between the ages of 20 and 60. We find the most purchases are made by this demographic.
However, we also sell gift vouchers to the younger clients.
The main category of shoppers would not be fully familiar with online shopping so the site has to keep this in mind and make every step mentioned on the 4 pages as simple and as obvious as possible.
The site must be easily navigated.
The colour scheme must not be one that results in a dark display, it needs to be light, accessible an compliment the company's logo.
The homepage must show off a number of the shops designer labels while also showing off the current sections of the shop.