For marketing purposes, we would like a design that gives us credibility. We would like users to see our site as incentive to provide us their personal information. They may have met us at a bar, gym, coffee, school, etc. and going to this site validates our business. People may have come across our site because of a referral, facebook, mySpace, a search online, or they may have been forwarded our information via a business card from a friend, relative, or business colleague. Referrals our important to us. Our service will be high-touch, relaxing, confidential, and discreet.
They will go to this website to check us out, contact us, and, eventually, subscribe to our service via a credit card. All of our clients will go through the GND screening process. If they pass our screening process, they will become a Guy or Girl Next Door Client.
Please keep in mind that the design needs to be fast loading so no massive images etc. The site must appeal to both men and women. As such, please use a neutral design.
The homepage design needs to set the organization, style and design tone of the whole site. The design needs to be welcoming. It must intrigue you. Users will have been fed up with match, chemistry, and eharmony. This site is local. We do the leg work. We are hands on.
The main Challenges
· Usability – Clear & Easy navigation
· Features – Communicate our services
· Appeal – Single Guys and Girls AND Friends of Single Guys and Girls
· Sign-in – Existing clients should easily be able to log into their account.
Please feel free to ask questions.
Feedback will be provided daily
Thank you and good luck!