The home page should be pleasing to the eye, have an area near the top for an image slider, include a quick information request form above the fold. Container width should be 990px. Nav in horizontal row above image slider. Reuse existing logo. Phone number and email address prominent in header area. Text size changer like there is in the existing site. There will be lots of text content like in the existing site.
Internal page template should be similar to home page but with smaller image slider area (less tall than on home page). Again, quick request form should be above the fold.
The page template for home elevators, dumbwaiters and hillside lifts should have the same look and feel of the home page but should be tailored to be more luxurious and speak to a high income customer. The design should be neat but not gaudy.
Stair lifts and VPLs should follow the look and feel of the home page.
Target customer for each product is different:
Home Elevator: Home owner, Builder/General Contractor (GC) or Architect. The architect wants design information and specifications of the elevator. The builder wants to know specifications. The home owner is looking for the elevator that fits them the best.
Stair lifts: Elderly couple who has trouble with stairs but doesn't want to move. This is all about Lead Generation!
Wheelchairlifts or Vertical Platform Lifts (VPL): Commercial building who has to provide accessibility.