Primarily, these are clients from affluent areas of New York and Northern New Jersey who are looking to have procedures done. They are mostly women looking for facial and body plastic surgery procedures, between the ages of 28-60. This site should interest potential patients so much that they will travel to his different office locations to get procedures done by him.
He likes the look of his current site, so it should not stray too far away from this. You can definitely feminize it more, maybe make the background brown lighter. Whatever you think would keep it relatively that same but appeal more to women.
A functional website, easy to navigate that is user-friendly!
Make home page more user friendly and interesting, highlight strengths, highlight that I have 3 office locations and 2 doctors. I think face, body, and nasal/sinus issues should be broken up into three parts on the homepage to distinguish them
Add box/section on homepage for Newsletters
Box/section showcasing awards,accomplishments
Should fit well in 1024 x 768 - we've found that 960 pixels is perfect.
We would like to keep the slideshow at the top of the page.
Do not use images of surgery, needles, bandages, etc. A potential client does not want to be reminded of the “in process” image, only the finished product. Fresh faced, happy/smiling individuals with great bodies are the ideal images for a plastic surgery site. The individuals featured should be youthful but not too young looking.
A contact form should be under the header in the right corner
Leave the header as it is.
- Top navigation menu titles to use (in a horizontal layout as it is on the current site):
Home, About Us, Face, Body, ENT & Sinus Services, Medical Spa Services, Blog, Videos, Photo Gallery, Specials, Testimonials, Patient Resources, Contact Us
*Include social media icons (Facebook, Twitter, YouTube, Google+)
*Area for a paragraph of text
*Include 3 areas to feature Dr. Rubinstein’s different areas (face, body, sinus)
We are very open to your creative ideas, you are the professional so we trust that you will have some great designs.