Performance Marketing Association
go to existing site: http://www.performancemarketingalliance for info about us. We're changing our name to 'association' when we launch this new site.
We serve the online performance advertising industry. We have members ranging from independent businesses like you, to giants like Amazon, eBay and Google.
Companies join us because we represent the industry with new laws, with regulations, and industry expertise. Our site should reflect that we serve the industry, not just that we are looking for new members.
Our Branding guidelines, including logos and palette, can be found here: http://www.performancemarketingalli…uidelines/
Tag Line: Share Ideas * Explore Opportunities * Shape the Futures
Inspiration for new site
I like this site's use of flash, and of main and sub categories, and fitting above fold.
I like this site's use of flash too, maybe a way to handle multiple campaigns and member logos: http://www.iab.net/
Attached (below) is a postcard we did; I gave the description of 'unified voice.' The puzzle piece concept is really interesting, I like that for what we're trying to do.
People who want us to represent the issue with laws, regulations, and industry expertise. Business people: publishers, advertisers, ad networks, journalists, politicians
Home Page - If possible, all above the fold, requirements listed in priority
4 Primary Sections that focus on what we do for the industry:
Equal weight/emphasis for each section
Space for descriptive paragraph and bullet points (will link to pages with more information)
* Advertising Practices
* Introduction to Performance Marketing
* Blog - 3 most recent blog posts
** Will have several different campaign names that need to shown
Membership - Join Now
* Something prominent to 'Join', as well as 3 - 4 bullets on why to join.
* But not center of the page, perhaps on right side.
* Not focal point
* Space for member logos (~25)
* Rotating group?
4 Secondary Sections
Equal weight for each section, but less emphasis than primary sections
Space for descriptive paragraph and bullet points
* About the PMA
* Industry News
For a Basic Page
* Left side: navigation bar, to other pages
* Center for content
* Right side: "Join Now" icon/link