Home Page: The home page main focus is to generate directory searches from customers seeking quotes from local contractors. The homepageshould contain a drop down menu for major US cities and/or graphic US Map. Builder Categories also need to be displayed as this will be a directory. The homepageshould also display colorful, randomly rotated banner ads of featuredcontractors who will pay yearly advertising fees to advertise on thesite directory pages. Be creative and remember the site focusis the customer looking for local contractors.
TopNavigation headings: home, about us, project advice, marketingprograms, buy tools (shopping cart), contact us. More top nav settings: homeowner login (myproject), contractor login (contractor marketing system). The design of these nav pages can be submitted for this contest as well.
Color scheme should have the look and feel of homeimprovement, strong fonts, (think Home Depot and use of light oranges, yellows, black highlights, reds, light blues, grays). Cartoons with a home improvement theme alongside builder categories is a suggestion....testimonials are another homepage suggestion.