Life360, a family safety and security service, is releasing a new identity theft protection product under a different name. We're looking to build a simple landing page and billing flow to test response to the product.
We have our own in-house designer and dev team, and are primarily interested in just design directions vs something 100% polished (i.e. we won't be nit picking much).
DO NOT use Life360.com as a visual reference---we're trying to test a new identity and image.
Tell us a bit about who you are and the people you reach
Middle age adults, generally conservative and midwestern--not hip/trendy.
They like strong confident and reassuring designs. Bolder colors that exude strength. This is a new product in an existing market.
Simple and to the point is preferred over groundbreaking/edgy designs.
See identityguard.com and lifelock.com for good examples
We have 1 main page and then 3 billing pages as part of the project (see attached powerpoint for wireframes)
-Plan Selection Page
-come up with a rough LifeGuard360 logo to use in the header. We're thinking something that incorporates a life preserver into the text.
The landing page is the only page with significant design involved. Other pages are very minimal.
THE OVERALL REQUIREMENT IS A CLEAR SIMPLE SITE THAT SHOWS STRENGTH (in contrast to the current life360.com main site which is meant to be more soft and inviting).