Tell us a bit about who you are and the people you reach
The primary audience consists of consumers looking for short term loans, usually low to middle income people between the age of 25 and 45.
* We are looking for a clean logo design which works with our website layout
* The preference is to have a clean, uncluttered, and simple website design. Although the primary point of the site is conversion, we do not want a landing page – we want it to look and feel like a website.
* Detailed page elements required:
• A main navigation
o How It Works
o Loan Costs & Terms
o About Us
o My Account
o Apply Now
• Sub navigation in the footer with room for 15 links (see paydayloantree.com)
• An “Apply Now” box at top right or top left that captures the following elements and has a bold prominent Apply Now button:
o First Name
o Last Name
o State (via drop down)
o Promo Code (free text box)
o Main content area with large, arial or similar font
Deliverables: PSD file for the page design, JPEG, PNG and a vectored file for any resizable design elements (i.e., logo, buttons, etc).
Home Page Only. Primary focus on conversion through Apply Now box.