Online payroll for startups
i've attached clippings of designs that i really like. They are mostly single colour minimal/clean/crisp. However, i think most of them are too serious for our site, given our cartoon like logo.
The homepage contents are (apart from the obvious things like logo, footers, etc):
1) Unique Value Proposition (tagline),
2) brief description of the product.
3) an illustration of the how it works (the basic process).
4) a button to view pricing/signup.
The goal of this page is to quickly communicate what the product does and hopefully interest visitors to click onto the pricing page.
The product strives to be a simple and single focussed solution. We'd like the home page to reflect those values with a minimalistic, clean/crisp design.
At this stage the target audience is likely to be startup founders.
The design should allow for the UVP and description to be chopped and change quite often, i.e. plain text, standard web fonts, etc. The pricing/signup button will also be A/B tested quite a lot.