Since this is the intiial launch of Smarter, we think it is very important to set the correct branding for the product and our company. We are trying to communicate the message that Smarter is a useful, friendly place to find competitive insurance quotes and, from a brokers perspective, a respectable and professional marketplace.
We wish for this design to both create awareness for our product but to also help in establishing lasting customer relationships.
Design Requirements & Suggestions
The following is a high-level overview of what we would like in our web design. For more detail, please read the attached documents.
We require a modern, Web 2.0 design for our web application. We have a good idea of what we would like, but are interested in seeing what your creative mind comes up with!
**PLEASE READ THE DOCUMENT "smarter-web ui design brief" FOR THE FULL LIST OF REQUIREMENTS**