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Myron Zucker, Inc. needs a new website design
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For over 55 years, MZI has designed, engineered and manufactured Low Voltage Power Factor Correction Capacitors (PFCC) and Harmonic Filters (HF). We help industrial and commercial facilities reduce their electrical bills. This is achieved by improving power factor, a means of reducing electrical current supplied by the utility providers. We are a niche supplier of Low Voltage PFCC and HF products. Low voltage is 208-600 Volts. We provide standard solutions and custom solutions. We are known for our technical expertise. Many visitors to the website are looking for information/education before selecting a product. We offer products and services. Website audience is primarily plant engineers and maintenance managers, electrical distributors, electrical contractors, engineering firms. They are looking for “just the facts”, no fluff. Not only looking for products, but for technical information, resources, application information
Arteche Power Quality – a competitor in the Low Voltage products. They also offer Medium and High Voltage products. We only offer Low Voltage products. I really like their site. www.artechepq.com • I really like the way they organize their products • Home page is neat and clean, clean logo, color scheme, easy on the eyes, not loud • Main tabs are similar to those for MZI • Easy to navigate and not cluttered • Company name is prominent, products are highlighted in banner on relevant page • They have quick navigation to main products based on voltage (low, medium, high voltage). • MZI needs something similar, but based on PFCC or HF products
Greetings Designers! We are in need of clean look and feel, especially with the products page and navigation. Need to modify the home page to quickly inform the visitor of the products we offer. Then the site should take them to the specific products and resources in an intuitive path. The 4 page templates we require include: Home page (first) Category listing template Product detail template Full Page informational template such as "About Us" Please complete Home page design before pursuing inner page templates. Our requirements: *horizontal navigation *clean design *user friendly *simple interface Company colors are red, black, white. Our current website differentiates the two main product groups, PFCC and HF, by color: Red for PFCC products, Blue for HF products. Need a cleaner, more intuitive differentiation. We have included our primary product images, photographs and catalogs for your use while designing. Stock photographs may be hard to find for our industry. We have also included stock photographs for the industries we serve. Home page should include a brief summary or introduction of our company, products and services. Call to actions to schedule an appointment, etc. are welcome. Re: Logo - keep as is. The name “Myron Zucker” is recognized in the industry. We have kept the logo simple, a red diamond and the name Myron Zucker. Do not include lightning bolts, home electric meters, in the art work. Include social networking icons. Horizontal navigation will remain as displayed on current website.
Be creative! We definitely want an updated clean looking website that helps our customers find the products they need for their specific application The following are links to three other competitors with similar products and services: www.phaseco.com http://www.nepsi.com/ http://www.powersurvey.com/ We are NOT crazy about the sites, these are just to give you an idea of the competition Lastly - take the time to watch our "The Myron Zucker Difference" video to understand our service to our clients. Video Link - http://www.screencast.com/t/5gq1ifgH
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