With the need for a new name, 941 Payroll is using this opportunity to upgrade the website with the new logo and a new audience centered focus on the content. The new site will focus the experience on its three core customers: new businesses, existing businesses looking to change payroll companies, and the accountant referral partners.
In addition to these main audiences, the new site will allow landing pages to be developed for specific types of business, such as: restaurants, seasonal, medical practices, law firms, architectural/engineering.
The landscape of payroll companies ranges from extremely large (Paychex & ADP) to local and regional providers of all sizes (TimePlus Payroll, USA Payroll, Heartland Payment Solutions). Many of the larger companies churn through salespeople: the representatives rarely stay at the company past the first year and then it is only a matter of time until the customer has an issue that doesn’t get handled properly.
941 Payroll excels by offering a combination of fair pricing, understanding of the specific customer needs, responsive customer service, and specialized knowledge for the NJ/PA This is where 941 Payroll excels
The main target audience is the New Business Owner, with secondary audiences as the Business Owner with an existing payroll company, and the referring accountant. I've included detailed audience profiles in the included PDF document. Pages 3-5 of the PDF.
Please see the attached PDF document with wireframes for the homepage (Page 8) and the ZIP file includes vector and raster versions of the logo. The ZIP file also includes the details for the Pantone Colors.
The expectation is a homepage design in an editable Photoshop PSD file (CS2 format) with included layers. (The latest Adobe Photoshop CS5 format is acceptable, see comment below.)
Stock photography may be used, but you must identify where the photos can be properly licensed, with links to the images. If your design integrates stock photography into the design and advanced editing/retouching is done to the photo (such as cutting out an image, replacing a background), we expect to receive the final version of the homepage with the full resolution image.
We have included the following files with this project:
941.zip: Logo in Illustrator, PNG, and JPG format, fonts, Pantone Colors
941Payroll_StrategyDoc.pdf: Overview, Audience Profiles, Screen Wireframes