I'm a software developer and internet marketing technology consultant -- dealing mostly with the technical aspects of affiliate programs and product launches. The software promoted by your design is eCommerce software that includes affiliate tracking, digital product delivery, cart functions and payment processing.
We will be targeting "information marketers" -- people selling information products (books, courses, DVDs, downloadable content, etc.) online. It will be of special interest to people who want to have an affiliate program for promoting their product(s) and also for those who want to do a "Product Launch" (a 2-3 week promotion that builds up buzz so that a great deal of sales volume is achieved at the end of the promotion . . .)
I have a draft version of a salesletter in Word format that I will be attaching to this contest. I need you to do graphics and layout work so that the letter is presented well.
I need the design to be no more than 1024 pixels wide, with a white background. This will be a "direct response" design -- it's important that all graphic elements complement the copy without distracting from it. Everything should be designed for the purpose of getting the prospect to click the "buy" button.
I anticipate the following graphical elements will need to be created:
buy now buttons (use this style: http://www.belcherbutton.com/12/per…er-button/ )
graphical bullet-point elements for lists in the letter
testimonial boxes on right side
frames for videos
Othe supporting graphics as the sales copy may suggest . . .
It's important to keep in mind that this should not be a graphics-intensive page -- the graphics are there to support the sales copy and help move the reader along from the top of the page to the "buy" button.
The current design for the site is not a direct response design, but since the software uses the same general graphic concept, you may want to review it:
(The a modified version of the header graphic is used as the header of the installed software . . .)