UTO is a knit wear brand using world's best quality cashmeres and all of our products are made exclusively in Japan with knit experts.
We manufactures readymade and order-made knit wears. We don't have any real store so all of our products are sold online. Customers can visit our studio during bespoke process.
Our customers are the one who seeks for true quality and luxury. Our core targets are 30 - 50 years old female.
Currently, we have some problem for our e-commerce site.
- Current design is not suitable for the luxury brand's official e-commerce. We need more modern and luxury design.
- Low usability especially for users who willing to order-made our products.
1. TOP page
- we need something similar to GUCCI's e-commerce site for the nav bar. Center Logo, Century Gothic-ish font,
- for LOGO and top nav menu, please use Hex: #DCD5CD color. for nav bar back ground color, please use Hex: #465063.
- We have more than 3 layers of product categories. Top nav need to have MEN/WOMEN/ with drop down category menu like GUCCI's one.
- full-screen images and slider for first element. We want to put images and link for the latest product, news, or sale information there.
2. Product listing page
- We want something similar to NIKE iD's product listing page.
- We want to put "available for order-made" icon for some products so we can sell readymade products and order-made products in the same page.
- We have more than 3 layers of product categories.
3. Product detail page
- We need something similar to NIKE iD's product detail page.
- We want to display two types of add to cart buttons. One is for order-made products says "start customizing" and one for readymade "Add to cart" https://store.nike.com/jp/ja_jp/pro…=552150670
4. Custom order page
- We need something similar to NIKE iD's custom order page.
- Customer can choose color of knit wear. Please refer to current color variations in our product page. http://uto-cashmere.com/?pid=82853890
- Customer can choose size of knit wear from S,M,L..
- Customer can write down remarks for details.