Simply Fabulous is a boutique retailer of, at the moment, a modern day rocking chair design called “Glider Chairs”.
The target market for the product ranges from nursing mothers to older people.
Currently we are focusing solely on selling our ‘Glider Chair’ product - however, we will introduce and remove products over time, so the design must remain neutral to the product.
Fashion conscious people looking for unique luxury items
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We need an elegant and subtle website design that appeals to (mostly) women looking for unique luxury items in the lower upper price bracket.
The purpose of the website is to build our brand and sell a small number of products at a time, at the moment we are focusing solely on our ‘Glider Chair’ product.
However, we will introduce and remove products over time, so the design must remain neutral to the product – an interchangeable feature area may be your answer to incorporating product photos and info without making the product a concrete part of the design.
The website will be a Wordpress powered site, with a small blog appearing as the last element before the footer on the home page.
We will be implementing social networking strategies so the website will need a latest tweet feature, links to our Facebook page, and social bookmarking shortcuts.
We won’t need some of the standard Wordpress features such as archives/blogroll/etc. We will also need a newsletter sign up box/feature, something creative and out of the ordinary here would be great.
We envisage including video as part of the product presentation, so would like to see a design with a small video player incorporated somewhere.
We want standard black or dark gray text on white backgrounds, with the inclusion of the colour green as seen in the image files below.
We would also like to see the inclusion of our ornate pattern, seen in the photoshop file attached.
The Photoshop file attached includes our logo (the girl with shopping bag), stylized text of 'simply faboulous', which is part of the logo, the colour green we have used in our branding, and the ornate pattern we use in our branding. The positioning of the girl and the 'simply fabulous' text is up to you.
• About / About us
• FAQ (Maybe ‘Simply Answers’?)
Photos of the glider chair product can be found here: http://www.tailored.com.au/clients/…yfabulous/