We are the only national real estate brand specializing exclusively on investment real estate for individuals (approximately 1 million homes per year).
We provide a level of research, analytics and professionalism for individual investors that is typically only available for institutions and high net worth investors.
Our business model is 'real estate brokerage' and we have a team of brokers and agents that help aggressive investors seek out top investment opportunities.
Tell us a bit about who you are and the people you reach
Individual real estate investors interested in finding, analyzing, ranking and investing in the top real estate investment opportunities.
We are looking for a clean, professional, easy to navigate, visually compelling (THAT CONVERTS TRAFFIC), with a progressive, 'big company' web 2.0 look and feel.
Please note that after three clicks a user is compelled to register to get more information; accordingly we want to engage and draw in the user as much as possible.
Our site is currently live. We would like a site re-design of our home page and first secondary page that is most engaging, converts better and has a more professional and 'big company' look and feel.
ONE ADDITIONAL ITEM ON THE HOME PAGE WE WOULD LIKE IS A CALL TO ACTION BUTTON for them to 'click here' if they want auto-alerts for new properties. The button could say something like 'Get Instant Alerts' or 'Get Instant Alerts for New Properties'...
The objective of the website is to convert traffic and to engage We generally are happy with the landing pages. The website, however, is heavy, looks 'dated', and seems to confuse people as to what to do and where to go... Instead of beginning the lists on the first page we have considered a more wb 2.0 look and feel with simple icons / titles for the different areas of the site with the listings beginning once someone chooses the particular category.