We are a boutique wealth advisory firm serving a niche clientele of affluent individuals and business owners. We provide consulting in the areas of tax minimization, executive compensation, exit strategies, business succession, asset protection, wealth transfer, and family business solutions. These are the categories we would like to have on the webpage. They can be tabbed out separately or combined under a "Services" heading. We would also like to have categories such as Contact Us, Locations, and Bios.
We strive to convey a sense of trust, wisdom, and loyalty to our clients as these elements are essential to securing the relationship. Our culture is conservative as are most of our clients.
Our corporate headquarters are located in a historic mansion that has become the logo for our business. We use an illustration of the mansion in our current marketing materials.
Our target audience consists of affluent and ultra-affluent individuals and business owners. For the most part it is males ages 40-70. This audience will need to be able to read the font, so nothing too small. We need to convey a feeling of "old money", extreme wealth, that we have been around the block, through good and bad times we have preserved wealth.
The design needs to convey wealth, experience, trust. It has to be tasteful and distinguished. It needs to look modern, clean, and very professional. We do not want anything complex, cluttered or flashy. Keep it simple.
The purpose of the site is for credibility and informational purposes, so it needs to be easy to read and navigate.
We have the picture of the mansion that we use as a logo. That has been attached in a separate file. We would really like to incorporate that somewhere on the webpage. We are open to creative uses. I also attached an actual photograph of the mansion that you may be able to use creatively. If you have an idea that does not really include the mansion, we may be open to your idea. We are financial people, so we need your creative mind!
We DO NOT want:
-Red - no red backgrounds, bold fonts, etc.
-Stereotypical images that could put us in a box. Symbolic images are better suited. I attached a few files that we have. Will need more.
-Cartoonish designs or shapes
-A corporate feel. We are a boutique firm.
-No market watch boxes. We are consulting not wealth management.
-What we currently have at http://www.wartherconsulting.com. We put up the splash page to help spruce it up but we are not happy with the content pages.
Please feel free to be as creative as you want! I will be happy to answer any questions you may have.