Targeted audience are basically all literate, english reading persons worldwide, interested in what is said and often how it is said.
The website needs to be accesible for all kinds of audiences within the above mentioned target.
An ideal user would be someone who reads, adds, reviews and communicates to friends with quotes, probably implying a medium educated person.
At the same time, we also want to attract a more wide audience of people looking for an ideal quote to use for a specific occasion (speech, article, etc.).
There's an existing market for this website, which has fierce competition. We have collected some of them for you in the requirements section.